How to Maximize the Magic of the Season: Gasm’s Guide!

Jul 2, 2023

A successful Ascot.

We hope that those of you who managed to get to Royal Ascot had a terrific time. It was a pleasure and a relief to see the event conclude peacefully and without any disruption. We were also delighted for Frankie Dettori, who successfully put an Ascot cherry on top of a remarkable career, albeit in controversial circumstances.

And a regrettable Lords.

The cricket, however, wasn’t so lucky, as those of us who saw Jonny Bairstow carry a protestor to the boundary at Lords will know. Let’s just hope that losing that momentum on the first morning didn’t have any impact on England’s performance in the match.

More to come in the summer sun.

But we Brits are hardy types, so it’s important not to let a few protestors spoil our fun! We’re still very much at the beginning of ‘The Season’ and we have a host of great occasions to look forward to that’ll provide ample opportunity to gather with friends, enjoy a few drinks (please support our family company and, more importantly, do your friends a favour by taking a minute to purchase flavoured Prosecco online and buy Gasm here) and watch some world-class entertainment.  Which brings us neatly to another Gasm-friendly summer event that never fails to get our pulses racing: Wimbledon.

The Wimbledon Championships.

When you think of berries, booze and Britain, you think of Wimbledon. Strawberries and cream, fizz cocktails, world-class sportspeople and a very special venue all play a part in one of the most enjoyable days out anyone could ever wish for.  Whether you have been lucky enough to buy tickets, or are planning to enjoy the tennis from the comfort of your own home, we have a few suggestions (first among which is to purchase flavoured Prosecco online) that’ll help make sure you have a terrific time!

We all dream of Wimbledon strawberries and cream.

While we’re used to hearing horror stories about shockingly high prices inside the All England Club, the idea that it’s extortionate is something of a myth. This year, a punnet of strawberries and cream at Wimbledon will cost a not unreasonable £2.50—a price that hasn’t gone up since 2010. It’s also fair to say that the strawberries on site are always excellent, so even those of us who are well-versed in thriftiness shouldn’t bother to bring our own.

Pricey Pimm’s and dear Champagne.

While strawberries are reasonable, the same can’t really be said for those other two Wimbledon staples: Pimm’s and Champagne. A ‘summer cup’ of Pimm’s will set you back £10, which is a fair whack. And we’re sorry to point out that the Champagne option isn’t much better: half a bottle of Lanson (a decent but unremarkable Champagne) will cost north of £40, which will barely wet the whistle of two grown-ups in the sunshine.

Pack a fruit gin cocktail into your Wimbledon hamper.

But fear not, Gasm devotees, all is not lost! Thanks to an unusually liberal hamper policy, you can enjoy better drinks at a normal price while watching Sir Andy roll back the years. Each person is permitted to enter the club with one 75cl bottle (hint, hint) and two 250ml cans. Which, if you choose carefully, is plenty for a merry afternoon.

The perfect drink for the Wimbledon Championships.

We know we’ve said this about a few things, but trust us: Gasm is the ultimate Wimbledon tipple. While others sup from their less original and enticing beverages, you and your companion(s) can enjoy a flute of exciting, fruity and original Razz Gasm. Picture it: a glass of cherry red, sparkling champagne style cocktail with a sensationally moreish kick of glorious British fruit gin. Although you should be prepared to attract a lot of attention: those of us who are used to popping a cork of Gasm at social occasions have had to become accustomed to the craning necks of the envious.

Home or away: make Wimbledon perfect.

Just because you don’t have tickets, that doesn’t mean you can’t make an occasion of the tennis. Why not invite some friends or family over and turn your drawing room into your very own Henman Hill? Make some cucumber sandwichesand put a mixed case of Gasm on ice: you’re practically guaranteed a memorable afternoon.

We hope you all have an ‘intensely pleasurable’ Wimbledon.